Here you will find an overview of the segments available through AudienceProject. The list is constantly updated.
Data is collected in accordance with the Danish Data Protection Regulation and is not shared with third parties, as data can only be activated on sites in JP/Politikens Hus.
AudienceData (from AudienceProject) builds panel data collected on Danish sites, where AudienceProject has access to conduct questionnaires. This data is then combined with behavioral analysis and used to build socio-demographic audiences and various intent segments. This data is not JPPOL 1st party data but is 3rd party data from AudienceProject. The segments are run via Relevance to ensure better reach in Safari browsers. Note that the ability to hit Safari browsers depends on how many Safari users AudienceProject has data on.
| Audience Project segmenter | |
|---|---|
| Age | 18-24 |
| 25-34 | |
| 35-44 | |
| 45-54 | |
| 55-64 | |
| 65-120 | |
| 20-50 | |
| Gender | Female |
| Male | |
| Income (Household) | Low (< 400.000 kr.) |
| Medium(400.000-750.000 kr.) | |
| High (> 750.000 kr.) | |
| Children | Yes |
| No | |
| Geo | Urban |
| Suburban | |
| Rural | |
| Education | Primary School |
| Technical Vocational | |
| Highschool | |
| College or University degree | |
| Employment | Studerende |
| Employed | |
| Unemployed | |
| Retired | |
| Homemaker | |
| Household Size | 1 |
| 2 | |
| 3 | |
| 4 | |
| 5+ | |
| Generation | The Silent Generation (f. 1925-1945) |
| Baby Boomers (f. 1946-1964) | |
| Generation X (f. 1965-1979) | |
| Millennials (f. 1980-2000) | |
| Generation Z (f. 2000-2015) | |
| Intent | Car |
| Procurer | |
| Mobile | |
| Travel | |
| TV-Supplier | |
| Interest | Fashion |
| Motor | |
| Travel | |
| Sports | |
| Finances | |
| Lifephases | Nest builder |
| Toddler family | |
| Schoolkid family | |
| Teenage family | |
| Self realizer | |
| Indentity seeker | |
| Senior | |
| Old senior (70 years+) | |
| Ownership | House |
| Summer house | |
| Car | |