Overall specifications that apply unless otherwise specified

  • JP/Politikens Hus use AppNexus as our adserver
  • Deadline: 3 weekdays*
  • Deliver materials to adops@jppol.dk **
  • All material must be delivered as SSL-secured (HTTPS), since all our sites are secured. This means that all http requests will be blocked
  • If a banner got a white background it is required to have a obvious border around it (1x1px is fine)
  • Links should always open in a new tab (target=”_blank”)
  • Banners must include the advertiser’s logo
  • Banners must not contain persistent, fast stroboscopic animations of graphics, text, colors or background elements
  • Banners are not allowed to imitate an editorial article***
  • The advertiser is responsible for banner material, both functionality and design. Banners that interfere with editorial content or cause technical problems to visitors will be removed immediately
  • All banner material must stay within the framework of the designated banner space. This means no protruding images, layers or popups, that go beyond the specified size of the banner
  • If there is sound in the banner, it must first be played at either click or mouse-over with a 1 second delay. However sticky banners with sound with click. Any Audio must always stop at mouse-out
  • Avoid use of special letters and whitespace in filenames and urls
  • Flash files/calls can’t be used, as it doesn’t work as intended in all newer browsers


Display Banners
File types: JPEG, JPG, GIF, PNG, 3. parts tags and HTML5 (delivered in a zip file, with no structure)
Initial load: 120 kb

Polite load: 1 mb
Mouse-over with 1 second delay: 2,5 mb
Click: 10 mb

Video – Rolls+Inread
Videofile 16:9  (max 20 mb – mp4, mov, etc.)
VAST 16:9

HTML5 AppNexus Clicktag guide can be seen here: HTML5 clicktag.pdf

The specifications are updated continuously.

*If delivered later, it can not be guaranteed that the campaign will start at the scheduled start date and the supplier may be charged an administration fee or deducted from the material fee

**Please note that JavaScript in banner attachments may be rejected by some mail programs. Please consider using services like WeTransfer or Dropbox for safety

***More specific specs can be forwarded if necessary