Overall specifications that apply unless otherwise specified. The specifications are updated continuously.


Display banners

  • File types: JPEG, JPG, GIF, PNG, 3. parts tags and HTML5*

  • Max weight: 120 KB

  • Politeload: 1 MB

  • Click: 4 MB

  • Dimensions: Width x Height


*If HTML5 is chosen Xandr clicktag is required.
Guide here: Xandr HTML5 Clicktag Guide


Video product specs

General specs

  • JP/Politikens Hus use Xandr (formerly known as AppNexus) as our adserver

  • Deadline: 3 weekdays
    If delivered later, it can not be guaranteed that the campaign will start at the scheduled start date and the supplier may be charged an administration fee or deducted from the material fee

  • Deliver creatives to adops@jppol.dk

  • Please note that JavaScript in banner attachments may be rejected by some mail programs. Please consider using services like WeTransfer or Dropbox for safety

  • All material must be SSL-secured (HTTPS)

  • Links should always open in a new tab (target=”_blank”)

  • Heavy banners are blocked in Chrome, keep CPU consumption low, click here for more info 

  • All banner material must stay within the framework of the designated banner space.

  • If a banner got a white background it is required to have a obvious border around it (1x1px is fine)

  • Banners must include the advertiser’s logo

  • Banners are not allowed to imitate an editorial article

  • Flash files/calls can’t be used, as it doesn’t work as intended in all newer browsers

  • Avoid use of special letters and whitespace in filenames and urls

  • The advertiser is responsible for banner material, both functionality and design. Banners that interfere with editorial content or cause technical problems to visitors will be removed immediately

  • If there is sound in the banner, it must first be played at either click or mouse-over with a 1 second delay. However sticky banners with sound with click. Any Audio must always stop at mouse-out