For the ad itself:

– 1200×627 px
– Max 200 KB

– Max 60 characters
– Max. 16 characters pr. word

We recommend that the header is presenting the message clearly and accurately, preferably with a CTA (call to action)

– Article-URL / Landing page
– Advertiser Name

To achieve the best possible performance, it is recommended to run with 5-10 different images/headers.
The above need to be delivered in a single email to:

For the article:

One image in high resolution with photo credit
To get the best result across devices, we recommend that the images’ subject is centered

Links and tracking for the text

Send to:


  • Use actual pictures instead of illustrations
  • Use images that matches the campaign and support the messaging
  • Focus on one subject rather than many elements in the pictures
  • There must be a correlation between headline text and the message the user finds on the advertiser’s landing page
  • Align your messaging with the Ekstra Bladet platform and tonality – Be clear, concise and precise
  • A header between 40-60 characters is ideal
  • Focus on CTA phrasing that emphasizes the value gained by interacting with the content
  • Create a narrative, something that surprises, arouses interest, and something that users would expect in an Ekstra Bladet article


  • Avoid text and logo in the images
  • Avoid spelling errors
  • Avoid being too pushy in the tone or wording
  • Avoid  use of CAPITAL LETTERS
  • Limit the use of long compound words, as these often collide with the width of the box
  • Words such as ‘live, ‘breaking’, ‘directly from’ (similar to ‘live from’) may not be used
  • No use of fake news is allowed. This include untrue statements or half-claims in the text that can be viewed as clickbait