For the ad itself:
Images
– 1200×627 px
– Max 200 KB
Headline
– Max 50 characters
– Max. 16 characters pr. word
We recommend that the header is presenting the message clearly and accurately, preferably with a CTA (call to action)
Bodytext
– Max 150 characters
– Max. 16 characters pr. word
Other
– Article-URL / Landing page
– Advertiser Name
To achieve the best possible performance, it is recommended to run with 3-5 different images/headers.
The above need to be delivered in a single email to: adops@jppol.dk
For the article:
Images
Hero/Topbillede
1920×1080 pixel
Perfect for full width on modern screens, high quality on desktop.
Artikelbillede/Inline
1280×720 pixel
Good balance between quality and file size.
Thumbnail/Preview
800×450 pixel
Suitable for teasers, lists or sharing.
Other:
Links and tracking for the text
Send to: native@jppol.dk
Do’s
- Use actual pictures instead of illustrations
- Use images that matches the campaign and support the messaging
- Focus on one subject rather than many elements in the pictures
- There must be a correlation between headline text and the message the user finds on the advertiser’s landing page
- Align your messaging with the Ekstra Bladet platform and tonality – Be clear, concise and precise
- A header between 40-60 characters is ideal
- Focus on CTA phrasing that emphasizes the value gained by interacting with the content
- Create a narrative, something that surprises, arouses interest, and something that users would expect in an Ekstra Bladet article
Dont’s
- Avoid text and logo in the images
- Avoid spelling errors
- Avoid being too pushy in the tone or wording
- Avoid use of CAPITAL LETTERS
- Limit the use of long compound words, as these often collide with the width of the box
- Words such as ‘live, ‘breaking’, ‘directly from’ (similar to ‘live from’) may not be used
- No use of fake news is allowed. This include untrue statements or half-claims in the text that can be viewed as clickbait
