Here you will find an overview of the segments that are available via Relevance. The list is updated regularly.
The platform is based on first-party data collected across sites in JP/Politikens Hus.
Data is collected in accordance with the Data Protection Ordinance and is not shared with third parties, as data can only be activated on sites in JP/Politikens Hus: Jyllands-Posten.dk, Finans.dk, Ekstrabladet.dk and Politiken.dk.
IAB Audience categories is an international standard for categorizing content based on what the user is reading about. All articles on Ekstra Bladet, Jyllands-Posten, Finans and Politiken are categorized and divided into different cookie segments based on JPPOL first party data.
The Method “reads” all articles on Ekstrabladet.dk, Jyllands-posten.dk, Finans.dk and Politiken.dk and compares with the individual IAB categories. It looks both directly for words and comparable context. A score is then assigned, which indicates whether an article is in the given IAB category or not.
Based on how many articles are produced within the individual topics (which requires fewer read articles within a smaller area), a number of IAB categories are therefore selected that we believe the user is interested in – across all our sites.
IAB Context categories allow you to target your campaign to the context in which news articles appear. Here you do not target the user, but the article itself, ie. you hit all articles that deal with for exsample cars, travel or sports. We use machine learning to analyse all articles and categorize them according to the IAB standard. A score is then assigned, which indicates whether an article is in the segment or not.