What is Relevance?
Audience – 1st party data
No 3rd party cookies. All users with consent can be reached – also in Safari and Firefox.
Targeting content instead of users – no personal data, no need for consent
Specifically tailored segments for advertisers – from brand safety to brand suitability. In addition, Standard Brand Safety segments
»Click on the first row of icons to see available segments«
How does Relevance work?
Delivered about target groups and context – both programmatically via deals and directly. Integrated with Adform Flow
AI & machine learning
Real-time categorization of articles with advanced algorithms
Historical and real-time data provide a more accurate picture of users
Privacy-by-design – only profiling and targeting users who have given consent
Apple and others kill the 3rd party cookies and make it impossible to reach 50% + of users
Cookie requirements and GDPR limit the possibility of tracking users and give users more choices
Chrome will stop supporting 3rd party cookies in 2022 – what is Google doing?
Respect for users
Users have always been able to opt out of advertising – respect their choices