Here you will find an overview of the segments available through Relevance. The list is constantly updated.

The platform is based on first-party data collected across sites in JP/Politikens Hus.
Data is collected in accordance with the Danish Data Protection Regulation and is not shared with third parties, as data can only be activated on sites owned by JP/Politikens Hus: Jyllands-Posten.dk, Finans.dk, Ekstrabladet.dk and Politiken.dk. 

JPPOL standard segments are based on user behavior and keywords, these are JPPOL 1st party data.
IAB categories are an international standard for categorizing content, based on what the user is reading about. All articles on Ekstra Bladet, Jyllands-Posten, Finans and Politiken are categorized and divided into different cookie segments, all based on JPPOL 1st party data.
The method “reads” all articles on Ekstrabladet.dk, Jyllands-posten.dk, Finans.dk and Politiken.dk and compares with the individual IAB categories. It looks both directly for words and comparable context. A score is then assigned to indicate whether or not an item is in the given IAB category.
Therefore, based on how many articles are produced within each topic (fewer articles need to be read in a smaller area), we select a number of IAB categories that we believe the user is interested in – across all our sites.

IAB categories
Books & litterature
Business & Finance
Familiy & Relationships
Movies
Video Gaming
Home & Garden
Careers
Art
Pets
Automotive
Food & drinks
Medical health
Music & Audio
News & politics
Travel
Shopping
Sports
Style & Fashion
Healthy Lifestyle
Technology & Computing
Television
Science
JPPOL Standard segments
BusinessBusiness in general
Housing & Personal Finances
Investing
Freight Fowarding & Shipping
EducationPupil/Student/Graduate
Job TitleFinance
Ingeniør
IT
Management/Decision Maker
Health/Medical
Teaching
CultureCulture in general
Architecture
Urban culture
Design
Festival
Movie&Television
Photographs
History
Celebrities
Concert
Royalty
Art
Literature
Fashion
Music
Theater
Televiosion/Streaming
Entertainment
LifestyleLifestyle in generel
Housing & Personal Finances
Electronics
Home & Garden
Luxury
Food & Wine
Shopping
Sommerhouse & Garden
Health/Fitness
Outdoor Activity
AutomotiveAutomotive in general
Alternative Energy
Micro
Small
Medium
Large
Premium
Luxury
SUV
MPV
Sport
Other
TravelTravel in general
Road trip
Camping
Holiday in Denmark
Skiing
Sun & Beach
Urban Holiday
SportsSports in general
Badminton
Boxing
Cycling
E-sports
Soccer
Golf
Handball
Ice Hockey
Motorsport
Sailing
Swimming
Tennis
OthersDanish Politics
Juvenile
Energy & Environment
Erotica
Insurance - Travel
France
Gambling
Greenland
DIY
Love
Telecommunications
Entertainment - Games/Quiz
USA
Science
Ecology